Time limited offers are one of the most effective ways to increase your Shopify sales. In this guide, I will explain step-by-step how to use time limited offers effectively on your Shopify store.
What Are Time Limited Offers?
Time limited offers are discount campaigns you create for your visitors either exclusively or within a specific time period. For example, campaigns you run only for Black Friday or Cyber Monday are great examples of time limited offers. However, you don’t have to wait for big campaign periods. You can also offer special time limited deals to your visitors at any time.
Solving the “I’ll Buy It Later” Mindset
According to research by the Baymard Institute, 42.5% of visitors leave the purchase page because they think, “I’ll buy it later.” If the products you sell are not something people urgently need or have to buy right away, there is a large group of potential customers who want your products but decide to buy them later. The most effective and quickest way to turn these silent potential customers into real buyers is to give them a significant incentive to act now instead of waiting. Time limited offers provide this incentive.
How to Create Time Limited Offers Without Hurting Your Brand Image
When you add a countdown timer to your store, visitors might first think that the timer is not real. Unfortunately, until now, many countdown timers have offered fake deals. If visitors realize that the time limited offers on your store are not genuine, it can damage your brand image and you won’t get the results you expect from these offers.
There are hundreds of different countdown timer apps, themes, and codes available on Shopify. However, most of them start the countdown from the same time every time you visit the store. This makes the timers seem untrustworthy to visitors, and they don’t find these countdown tools believable or realistic.
A Real Time-Limited Offer App: Growth Suite
The Growth Suite app tracks each visitor individually. It recognizes each visitor uniquely, analyzes where and when they visited your store, which products they viewed, and their behaviors. When your visitors show maximum interest in your products, Growth Suite makes a REAL time limited offer to them.
Once a time limited offer starts, a timer that looks like it’s part of your store appears. Additionally, on product pages, the discounted price and the duration of the offer are visible to that visitor. Growth Suite creates a special discount code just for that visitor and automatically adds it to their cart. This discount code is only valid for a limited time. When the time is up, Shopify deletes the discount code. The most important point is that the same visitor cannot see any more offers for the next 7 days. We call this waiting period a cooldown period, and you can adjust this period as you like in your dashboard.
Everything You Need for Time Limited Offers is Available in Growth Suite
If you want to create time limited offers on your Shopify store, Growth Suite has everything you need. The best part is that you can start making time limited offers with Growth Suite in just 1 minute. Install the app from the Shopify App Store, set up your settings, and use AI to create the best discount offers optimized for when your visitors are most likely to buy. No coding or theme changes are needed. To create a Time Limited Discount Offer, just install the app and make the changes you want through the interface.
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