The main dynamic in any growth process is the relationship you have with your users. If you have a long term connection with them and keep interacting with them, that paves the way for a sustainable growth process. If you constantly encounter problems in activating your users and prompting them to revisit you, then your growth process may be stunted. (Those who want a more detailed analysis on the positive contributions of retention to the growth process should definitely read my article titled “Introduction to Cohort Analysis for Internet Startups & What is LTV and CAC?”).In this article, I will be talking about the Hook Model, which is a global theory that intends to help us in regulating retention behaviour, as retention is the cornerstone of sustainable growth. Nir Eyal, the author of Hooked, talks about the Hook Model that she developed to provide a better understanding of the products which have mechanisms that “hook” the users. By closely analyzing that model, I will be talking about possible methods to keep the users coming back to your product again and again.
We had previously talke about growth hacking for internet startups by focusing on the AARRR model. The AARRR model helps you get rid of various misconceptions you can drift towards by giving you the right ideas about how to consider and oversee your growth plan. (For instance, we can now easily say that increasing traffic has nothing to do with growth and growth hacking.) But is it possible for every internet startup to design their AARRR oriented growth plan after preparing their product? The answer is no, unfortunately. In order to get to the growth stage and progress, your product needs to be ready to grow. This readiness for growth is evaluated in conjunction with the concept of the product/market fit. In this article, I aim to talk about the fundamental information that every startup needs to possess.
It has been a month since the first Growth Hacking İstanbul event took place. Right after the event, I shared my presentation titled “How to make the growth process a part of your business” on SlideShare. I wanted to individually address the topics we discussed that day and present them in a format that everyone can access.
Growth Hacking is one of the most popular concepts in the digital world of today. That is why, as is the case with other popular concepts, there is a lot of infollution about growth hacking. We easily become growth hackers and construct our own theories about growth hacking. The biggest harm done by this infollution is to the startups who are trying to build something with limited resources, those who really need growth hacking. In this article, I will start out by discussing a fundamental model for growth hacking, named “AARRR”.