Growth Hacking has a great significance from the point of online enterprises. Alongside this significance, an increasing information pollution has been posing a threat for these enterprises. I prepared the book “Introduction to Growth Hacking” in order for them to be informed of the growth processes of enterprises and to basicly consider how to extend their enterprises. One of the most fundamental messages that I wanted to give is that growth hacking is not an application of several magical ideas, rather it is an outcome of long term, well-planned ideas.
In order to ensure a real growth in digital world; beyond great ideas, you need effective strategies and a good reflection of these strategies in terms of tactical maneuver. Staying only at the level of strategy and idea is as risky as making random moves to realize your ideas. Within the frame of your growth strategies, you need to be fast in applying your tactics, and you need to be constantly optimizing all your work with feasible tests.
Lean Marketing readers have demanded several things, one of them is the concept of Growth Hacking Examples. That’s why I prepared this page, to show the most successful examples around the world. First of all, I recommend you to read the detailed examinations in the blog part. Because the examples I prepared for you are only a small part of the iceberg. One last thing I want to mention it that it is also possible to evaluate these examples as tactics for growth hacking. I recommend you to leave the following way of thinking: “Twitter did this, we should do that!”. By only copypasting these examples, your chances of finding a solution that fits your needs are quite small. You need to design your growth process according to your own business dynamics and you should try to explore solutions that work for you.
Before I present you the examples, I want to share one last thing: I have the intention of providing you with more examples. If you visit my page from time to time, new examples will be waiting for you. Enjoy your text.
GoodReads is a social network for books and book lovers. With the help of Facebook Open Graph Integration, the actions you take in the application are shared on your Facebook profile. Thus, it helps your friends to notice your actions and to become acquainted with the application. To use Open Graph in your application, you can reach further information here.
With technical improvements, Airbnb got its advertisements to be automatically shared on Craiglist. As a marketplace, it enabled buyers to be informed about Airbnb. Because Craiglist does not have an application, Airbnb realized this action with its boots.
There are two points that you should consider before doing such work. Firstly, you should be careful about the ethical aspect of your work. Random work without needed attention can be categorized as “spam”. As a second point, you should be sure that your seeding operations are done on right platforms with enough attention. You should target the areas where your real users are motivated for your product.
Upworthy is a platform that is famous for its viral content. Social networks have a great importance in reaching users. Since Upworthy is aware of this, it does a special optimization with both visual and textual concerns. By sharing special images that is not normally existent in the article, it includes titles and comment texts that are appropriate for the dynamics of social networks.
Those who want to learn the technical details of social media optimization can read my article here.
MailChart is an application that works on e-mail marketing. It displays various newsletter designs on web pages. By gathering the content that potential users need on its own platforms, it creates an organic space as an encountering spot.
The intersection point of your target group’s problems and the solution area of your product may contain opportunities for you. The reckoners and small tools that you produce may create a channel for a long term user gain. For a detailed examination of value adding services, you can read my article here.
Hubspot provides digital marketing experts with various tools. With special landing pages that it prepares for every single product, it can effectively control the traffic that is received by channels like Google Adwords. With its suitable contents for every user, it can also easily persuade users who reach its page with an organic search.
You can also get more effective rotations by designing special landing pages for your users. You can reach my guide for landing pages from here.
Instagram is a special network for sharing photos and videos. As a social network, Instagram has effectively optimized its traffic that it obtains through Facebook and Twitter posts. It directed users to download the application with messages and directions that you see when you click on an Instagram post.
Where is the area that you touch your potential users most frequently? To talk about your product and to take action from the users, you’d better give up waiting for them to visit your homepage. You can benefit from every single area that you reach your users as an opportunity for user gain.
KISSmetrics is an analysis tool for digital marketing experts. With its content, it targets not only its own areas of production and problem, but also all issues that a possible user may need. It can organically reach its target group through either blog texts or the content designed by webinars.
In creating content, your only goal should not be featuring your product, application or your company. Instead of this, you should think of how you can create value for your target group with your content.
Scorp is one of the most exciting applications rooted in Turkey. It is a social network that teenagers post videos. By gathering up the most popular content in the application, they create a single video. They share these videos on Facebook to catch potential users.
The most popular content inside the application is also attractive for Facebook users. Since the application focuses on the entertaining content, it can reach the right target group on the right platform.
Rapportive enables you to see the LinkedIn networks in your Gmail account. If you add someone on your LinkedIn through Rapportive extension, they receive an automatized message. The message includes a direct link and the benefits of the products are explained directly by the person who adds so that Rapportive can reach the right person through the right message.
Prior to webinars, KISSmetrics informs its users through e-mails. When you register for a webinar for the first time, it brings your information filled in the page so it becomes possible to be registered only with a click.
We have examined Invisions’s landing page before. When you sign up for Invision, you immediately receive a welcome e-mail. There is a tutorial video in this e-mail. That’s how Invision maximizes its benefits for new users in a fast way.
Dan Martell is the founder of clarity.fm. In his blog, he posts beneficial content for online enterpreneurs. To increase the participation rate for his webinars, he has done a good work. If you register for a webinar and do not participate within the first 10 minutes, he directs you to participate with an e-mail. I find his timing and e-mail texts quite useful and effective for participation.
As Growth Hacking Studio, Introduction to Growth Hacking was my first project. Those who want a free download needed to fill a form and to receive a confirmation link afterwards. After 7 days from downloading, I sent e-mails to get feedback. So I could get feedback from those who read it, others told me that they would turn after they finished the book.
Kaya Skin Clinic obtains information from its users on its lead generating page. It makes small changes in form texts that direct people to take an action. Instead of “For Skin Consultation, Register Here”, it uses “I want an expert opinion, Sign me up!” so it shows a %137 higher rotation rate. (You can reach further information about A/B Testing from here.)
Twitter, in its mobile application, shows notifications about the activities inside the application to reactivate its users. Since the content that your following list interacts may also catch your attention, Twitter both provides you with the right content and reactivate you inside the application.
Just like Twitter, Foursquare uses the social networks effectively to reactivate its users. By notifying you with the activities of your friends, it catches you to the application again.
Academia.edu is a community for students and academicians. It uses e-mail quite operatively to keep you active. When your Academia page is found on a Google search, it sends an e-mail and creates a good excuse to call you back.
Grammarly is an application to find your typos. If you are not active for a certain period of time, it sends you an e-mail titled “Your Weekly Progress Reports & Tips”. It both invites you to be active in the application and provides good and useful content for you.
Even so you do not appear in the application for a long time, Grammarly sends you a different e-mail. It tries to reactivate you with the gamification principle.
LinkedIn is successful in obtaining meaningful data through data analysis. It is possible to give many prospering examples in this respect. Normally, you receive notifications for every action in the mobile application. Additionally, LinkedIn informs you when the number of your profile visitors increase. This message is not only successful in creating a permanent behaviour for the user, but it is also a good example of the usage of the Hook Model.
Tinder is recently one of the most popular dating applications. When two people like each other, they get notifications to start texting. If you use Tinder for free, you do not have the right for limitless like. After a certain number of likes, the application directs you to either wait for 12 hours or to buy premium membership. Let’s take a look at Tinder notifications.
Your limit for likes was filled and you left the application. When you gain a new limit after 12 hours, Tinder notifies you to attract you again. The phrases “available” and “start swiping” in the notification were chosen with care by the application.
Another important notification that Tinder uses is the one that it sends when someone likes you. Tinder, to upgrade you in the application, notifies you if someone likes you even when you are offline. So it can make you go online.
Quora is a well-known question and answer application. The users can follow their interests on Quora and see the questions and answers on the subjects they are interested in. Quora has several e-mail setups to activate you. One of the most successful ones is the e-mail that shows you the questions about your interests, saying “Can you answer this question?”
When it was first founded, Dropbox has tried many ways to attract new users. Still they could not find an effective way. As a result, they designed a referral flow. By offering free memory extention for those who invite their friends, Dropbox now can have its source for growth.
Stripe is a popular payment channel for online shopping. Shopify is one of the quickest ways to operate e-commerce enterprise. As a result of the cooperation those two began, the users could be able to integrate Stripe quickly and easily as a payment substructure for their e-commerce web sites. Above we can see the reflection of this strategy on the growth rate of Stripe.