In case of need to summarize the concept of Growth Hacking in a broad framework, we can refer to the art of creating innovative and effective solutions using the possibilities offered by the digital world to the problems that prevent the growth of your company. We have been using a world-wide model to identify growth-related problems and create our growth strategy as we have already shared with you in many articles in Growth Hacking Studio: AARRR. In this article we will discuss how growth hacking techniques can be applied in the context of AARRR, and how this can be applied to your business.
The AARRR cycle includes all the steps from your company’s new customer acquisition to the stage where you earned the revenue. Before you start implementing growth hacking to your business, you need to analyze each step in its own right and find out the problem you face in the related layer of growth. If you request to have detailed information about these growth layers, you can read my free e-book, Introduction to Growth Hacking.
The most important point for a successful user acquisition process is the right market segmentation. You need to distinguish your ideal customer group in special groups, each with big differences. The separation of these groups ensures that all the campaigns you run on the Internet are successful. Now let’s look at the general channels you need to use for general gain.
These channels are the channels in the digital world that are essential for reaching your users and that you must use with extreme caution. Each channel contains a lot of detail. I have just summarized a general overview of where the position is to examine growth hacking techniques in general. Successful growth hacking techniques applied during the acquisition phase are revealed by the insights that are observed while working on these channels.
For example, the fact that Airbnb sends its own ads to Craiglist automatically is the result of such an effort. At this stage, the growth hacking techniques vary considerably according to the company, the masses to be reached and the technology they have.
After you attract the user has picked up the page through the various channels, the activation phase begins. Activation is also a key driver of the company strategy and digital marketing strategy. Various topics such as signing up, dropping an email address, dropping a phone number, buying can be defined as an action. The issues that we are paying attention to at this stage and what we are working on are as follows.
The most important growth hacking technique in the activation step is the establishment of a good analysis system. User behavior should be examined in detail. The most basic growth hacking technique that many successful companies in the world have implemented in this step is to conduct high-tempo tests. Many companies such as Amazon, Booking, Twitter, and Facebook are based on the analysis of data on the basis of growth hacking techniques.
If you want to apply growth hacking techniques for your company and grow your business, we can summarize the important growth hacking techniques for you as follows.
In the first step you need to analyze your target in a good way and make sure that your website or mobile app is reaching the right people. If your user number and your traffic is not suitable for data analysis and testing, then it is difficult to apply growth hacking techniques at this stage. First, you must focus on this stage to ensure that the right people find you.
You can go to the second stage for growth hacking techniques when you think you have reached a certain volume from the acquisition stage. The second stage of growth hacking techniques involves data analysis and high-tempo testing process. Here you need to collect analytics data with tools such as Google Analytics, Mixpanel, Woopra, and also collect numerical and non-analytical data using Hotjar and questionnaires. If you want to implement growth hacking techniques and grow your digital channels for your company and you think you need professional support in this regard, you can contact us by clicking here.